Open your doors to new clients
Meet our salon software and online marketplace
Bookwell is where clients go to book beauty and wellness appointments and what salon owners use to grow.
Our goal is to foster happy client experiences by fully supporting the businesses partnering with us. So we designed easy, smart salon software. We believe it's the best value for the lowest price in Australia, and we invite you to give it a try, for free.
Simple. Beautiful. Subscription-free
You do a lot of heavy lifting managing and marketing your business. To lighten the load, we've designed salon software here in Melbourne, Australia, with your needs in mind. We'd love for you to try out our purpose-built solutions. Or get in touch. We're pretty great listeners — even before we've had our first coffee.
SALON MANAGEMENT SOLUTION
Everything you need in one place
"Our bookings have doubled since we began using Bookwell."
— Venice Yaneza, Owner of Paradai Thai Massage and Spa, Paradai Thai Brighton and Serenity Thai Massage
Wake up to new bookings
Make money while your salon is closed with 24/7 online bookings. Clients can book in and pay instantly from your Bookwell listing, with the option of Afterpay. Save on reception, fill empty seats, and — our personal favourite — get paid on time.
Reduce no shows with custom service deposits
Update your website with online bookings
Save time with SMS and email notifications for new or changed bookings
Effortless marketing that actually works
Cultivate strong client relationships that lead to real bookings and real revenue with our easy automated marketing tools.
If you're manually sending texts from your phone, you could have our software do exactly what you're doing, except automatically. Chat with clients on your phone or on your computer from any location. You'll make any cents you spend on texts back in rebookings — and save heaps of time to boot.
Even if we never hear from you, we hope you find some marketing tools like ours to give your business a boost.
SMS texts at low cost – rebook reminders, after-care follow ups, thank you and review requests
Targeted SMS campaigns to client segments
New custom website or help updating your existing website
Calendar access everywhere you want it
Access our cloud-based software on all devices and from any location 24/7 when you're connected to WiFi. Appointments, client notes and other calendar data back up automatically. Control who on your team can access data by setting up restricted control pin protection. Or, if you'd like to give more people access, create as many separate logins as you'd like, for free.
HOW IT WORKS
Simple setup for more free time
We invite you to see our software for yourself and create a free demo account. Experiment away — nothing will be live on the web until you tell us you're ready to start getting online bookings.
Create your free account instantly and explore
Price lists, client cards, products and appointments can all be added to our cloud-based software with help from our dedicated team. If you're coming over from paper, talk to us about our digitisation services.
Use our feature-packed software to keep your clients, staff and cashflow happy. Meanwhile, we'll source you new clients from the steady flow of people searching daily on the Bookwell marketplace.
Go live on Bookwell and work toward your goals
Get comfortable with hands-on setup and support
FREE EXTRAS AND SUPPORT
Above and beyond what you'll find anywhere else
Be remembered for your brand
By this time next week, you could have a new custom website, for free. Make a positive impression on potential clients online so that they want to book in and then keep coming back. Already have a website? Talk to us about how we can help with updates and changes.
New custom professional website
Instant online bookings added to your website
Google business listing help and support
Businesses get 5 times more bookings on average with a free Bookwell website
Give us 3 days and you could have one, too. Or if you already have a website, we can update it for you.
Impress with professional photos
Shine brighter than the competition. We match salons with professional photographers and cover all the costs whenever possible. If your team does great work every day and your clients leave smiling, then we'd love to help capture that positive energy for your future clients to see.
Professional photographer sent to your business, depending on location
"We're known for quality service. Bookwell does what we're too busy to do."
— Maria Hayton, The Caci Clinic
Designed by Australians for Australians
So full disclosure — our software comes with insanely supportive Bookwell people attached. We started in Melbourne in 2017, and as far as we know, we're the only solution like ours run by a small team here in Australia. We're local, and we care deeply about your business dreams coming true.
"Bookwell has been great for the salon. Clients love it and so do I."
— Lidiane Poleto, Salon Oasis
Our software features
Cloud-based appointment calendar
Online bookings and free website support
Product sales, payments and POS from any device
Client management and logins
Cash management with formal end-of-day
Business performance reports and targets
Automated and targeted marketing
Unlimited staff, logins and locations
Cross more off your to-do list
Build a website? Done. Promote new services to clients? Done. Reach your revenue targets? Awesome. Celebrate with your friends and family? We’ll leave that one with you.
BOOKWELL BUSINESS TYPES
Simple solutions for self-care supporters
Our subscription-free software includes free, unlimited locations and staff, so we've got something to help every business, big or small. Get organised and ready to win. If you'll allow us to help with the admin, then you can find more time for your people — your staff, clients and loved ones.
Skin and Body
"After joining Bookwell, I can’t imagine how I ever did without it."
— Maria Hayton, The Caci Clinic
Some good news
As much as we like talking about ourselves, it's always nice when others do, too. Here's some of the media mentions we've been lucky enough to receive.