Save money, impress more clients

All the value of high-end salon management software, but with low, fair pricing that doesn't lock you in.

Enjoy a 30-day free trial. No credit card required.

Cancel anytime. Subscription-free with unlimited locations and staff.

Learn why salon owners and clients rate Bookwell as Excellent on Trustpilot

Open your doors to new clients

Salons and clinics use Bookwell's software to run their business in Australia

Australians are searching for treatments every week on


Meet our salon software and online marketplace

Bookwell is where clients go to book beauty and wellness appointments and what salon owners use to grow. 

Our goal is to foster happy client experiences by fully supporting the businesses partnering with us. So we designed easy, smart salon software. We believe it's the best value for the lowest price in Australia, and we invite you to give it a try, for free.

Simple. Beautiful. Subscription-free

You do a lot of heavy lifting managing and marketing your business. To lighten the load, we've designed salon software here in Melbourne, Australia, with your needs in mind. We'd love for you to try out our purpose-built solutions. Or get in touch. We're pretty great listeners — even before we've had our first coffee.


Grow your loyal client base

It's not just that our salon software does it all, it's that we send you new clients, too. Then our automated marketing messages do the rest, like reminding them to rebook or leave reviews.


Low, fair and simple

Bookwell offers the lowest price in Australia for the best possible value. If we don't fulfill that promise, you have the freedom to leave. Enjoy unlimited locations, users and free access to every tool, for everyone.


Free help with all the things

Our local, Australian-based support is free, forever. From training to website help to getting all your data safely transferred - we've got you covered. Simplify your life while we take care of the tech stuff.


Everything you need in one place

"Our bookings have doubled since we began using Bookwell."

— Venice Yaneza, Owner of Paradai Thai Massage and Spa, Paradai Thai Brighton and Serenity Thai Massage


Wake up to new bookings

Make money while your salon is closed with 24/7 online bookings. Clients can book in and pay instantly from your Bookwell listing, with the option of Afterpay. Save on reception, fill empty seats, and — our personal favourite — get paid on time.

Reduce no shows with custom service deposits

Update your website with online bookings


Save time with SMS and email notifications for new or changed bookings


50% of bookings happen when you're closed

Clients want to book online. You could have online bookings set up for your business as soon as tomorrow.


Effortless marketing that actually works

Cultivate strong client relationships that lead to real bookings and real revenue with our easy automated marketing tools.


If you're manually sending texts from your phone, you could have our software do exactly what you're doing, except automatically. Chat with clients on your phone or on your computer from any location. You'll make any cents you spend on texts back in rebookings — and save heaps of time to boot. 


Even if we never hear from you, we hope you find some marketing tools like ours to give your business a boost.

SMS texts at low cost – rebook reminders, after-care follow ups, thank you and review requests


Targeted SMS campaigns to client segments

New custom website or help updating your existing website


Join the squad

Whether you're a multi-location clinic owner or a beauty shop newbie, we will help you attract clients, keep them happy and manage your business.


Calendar access everywhere you want it

Access our cloud-based software on all devices and from any location 24/7 when you're connected to WiFi. Appointments, client notes and other calendar data back up automatically. Control who on your team can access data by setting up restricted control pin protection. Or, if you'd like to give more people access, create as many separate logins as you'd like, for free.


Earn $20 in revenue for every $1 you spend

Marketing success you can measure. Businesses running targeted campaigns with us earn $20 on average per dollar spent on texts.


Simple setup for more free time

We invite you to see our software for yourself and create a free demo account. Experiment away — nothing will be live on the web until you tell us you're ready to start getting online bookings.


Create your free account instantly and explore

Price lists, client cards, products and appointments can all be added to our cloud-based software with help from our dedicated team. If you're coming over from paper, talk to us about our digitisation services.

Use our feature-packed software to keep your clients, staff and cashflow happy. Meanwhile, we'll source you new clients from the steady flow of people searching daily on the Bookwell marketplace.


Go live on Bookwell and work toward your goals


Get comfortable with hands-on setup and support


Above and beyond what you'll find anywhere else


Be remembered for your brand

By this time next week, you could have a new custom website, for free. Make a positive impression on potential clients online so that they want to book in and then keep coming back. Already have a website? Talk to us about how we can help with updates and changes. 

New custom professional  website


Instant online bookings added to your website


Google business listing help and support



Businesses get 5 times more bookings on average with a free Bookwell website

Give us 3 days and you could have one, too. Or if you already have a website, we can update it for you. 


Impress with professional photos

Shine brighter than the competition. We match salons with professional photographers and cover all the costs whenever possible. If your team does great work every day and your clients leave smiling, then we'd love to help capture that positive energy for your future clients to see. 

Professional photographer sent to your business, depending on location


"We're known for quality service. Bookwell does what we're too busy to do."

— Maria Hayton, The Caci Clinic

Bookwell support

Designed by Australians for Australians

So full disclosure  — our software comes with insanely supportive Bookwell people attached. We started in Melbourne in 2017, and as far as we know, we're the only solution like ours run by a small team here in Australia. We're local, and we care deeply about your business dreams coming true. 

"Bookwell has been great for the salon. Clients love it and so do I."

— Lidiane Poleto, Salon Oasis

Our software features

Cloud-based appointment calendar

Online bookings and free website support

Product sales, payments and POS from any device

Client management and logins

Cash management with formal end-of-day

Employee management

Business performance reports and targets

Automated and targeted marketing

Afterpay integration

Unlimited staff, logins and locations

Cross more off your to-do list

Build a website? Done. Promote new services to clients? Done. Reach your revenue targets? Awesome. Celebrate with your friends and family? We’ll leave that one with you.


Simple solutions for self-care supporters 

Our subscription-free software includes free, unlimited locations and staff, so we've got something to help every business, big or small. Get organised and ready to win. If you'll allow us to help with the admin, then you can find more time for your people — your staff, clients and loved ones.




Skin and Body





"After joining Bookwell, I can’t imagine how I ever did without it."

— Maria Hayton, The Caci Clinic

Try Bookwell for yourself

Manage your schedule, staff and client information all in one place. Use our automated marketing tools to keep your clients loyal and coming back. Plus, we'll send you new clients from the marketplace.

Some good news

As much as we like talking about ourselves, it's always nice when others do, too. Here's some of the media mentions we've been lucky enough to receive.

Subscribe to our newsletter for industry tips and news from us. We'll only ever send once a week or less.

©Bookwell 2020